Tuesday, May 12, 2009

App for Anything, Anyone

Its been only a couple of years since the Apple Inc., had introduced to the world a platform to develop apps for its cool gizmo, the iphone. But the number of apps that came out ever since and the pace at which new ones are being churned/coded out, seems like the sky will no longer be the limit for the apps on iphone. Literally, there is an app for just about anything, anyone...

I started to wonder what is it that Apple has done differently for this humongous success. Firstly, I think, it defined its own set of rules though mobile phone industry is not its domain. By starting to drive, it broke the industry's norm, which has been traditionally driven by the carriers (at least here in US). Secondly, the iphone with its awesome user interface and motion sensing capabilities has opened the doors for an entirely new genre of apps, which otherwise wouldn't have been possible. Lastly, it eliminated the complex business models prevalent in the apps market, thus mobilizing the masses to publish apps for it- I believe this is the key to their success. On an iphone you either buy one or get one for free. There are no subscriptions, limited usages and all that crap...

Needless to say, Apple has begun to change the rules of the game in mobile phone industry and as of now looks like the rest has to just follow. I think it is loud and clear that if you want to win, you have to win the crowds...

oh btw, I don't own an iphone :)